The NY Times carries a report this morning on a challenger to the Chronicle of Higher Education, www.insidehighered.com, which was founded by veterans of the Chronicle. It's available online only and is free.
What isn't clear on the site or in the Times article is who is paying for it. "Where did the money come from to do that?" -- it's amazing how seldom people (e.g., students) stop to ask this basic question. Here's an example in a story that appeared, believe it or not, in the newspaper's business section! The article does discuss the Chronicle's advertising revenue, so one might infer that Inside Higher Ed will live off advertising, too. But there are no advertisements in evidence on the site, and its "Who We Are" page lists eight staff members. Who's paying for all this?
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