Dan Mitchell, "Manufacturers Try to Thrive on the Wal-Mart Workout," New York Times, 2/20/05, sec. 3: 3.
Sunday, February 20, 2005
Negotiating the shoals of monopsony
Interesting story in the Times this morning about the lawn mower manufacturer Toro and its successful efforts to sell its machines through Wal-Mart without undermining its brand or alienating its traditional dealers: in effect, Toro has managed to resist the monopsonistic power relations that have generally accompanied Wal-Mart's rise to dominance in retailing.