Negotiating the shoals of monopsony

Interesting story in the Times this morning about the lawn mower manufacturer Toro and its successful efforts to sell its machines through Wal-Mart without undermining its brand or alienating its traditional dealers: in effect, Toro has managed to resist the monopsonistic power relations that have generally accompanied Wal-Mart's rise to dominance in retailing.

Dan Mitchell, "Manufacturers Try to Thrive on the Wal-Mart Workout," New York Times, 2/20/05, sec. 3: 3.